Nordic's Ideal Employers 2012
Universum presents the most attractive employers in the Nordic region. The rankings highlight the most powerful employer brands in Scandinavia, companies that excel in talent attraction and retention. The results are based on the Universum Student Survey 2012 in which over 22,000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers.
• The Big Four dominates the top ten ranking among business students.
• The consulting industry, represented both by management and engineering consultancy firms, is becoming more and more popular among engineering students.
• For Scandinavian students supportive leaders and professional training and development are key factors when selecting an employer, while Finnish students tend to prefer companies offering a variety of assignments and a competitive base salary.
• Employers that are perceived as supporting talent to develop their personal brand, i.e. the me-brand, are more attractive.
To see last year's rankings, please click here