US: Big Four Fall in Ranks

Universum releases the IDEAL™ Employers for Undergraduates based on responses from 61,726 students. The Big Four have dropped among business students – Deloitte, Ernst and Young and PricewaterhouseCoopers falling two spots, and KPMG falling three spots.

Students seem to be expanding their career search to include employers not traditionally associated with recruiting their major. This can also be noted in the fact that the FBI, Walt Disney Company and Nike all gained popularity among engineering students, while Lockheed Martin, Exxon Mobil Corporation and the U.S. Department of Energy fell in the rankings.

“While we’ve noticed the trend of this generation breaking the norm and thinking outside the box when it comes to choosing an employer, it’s never been more evident than in this year’s rankings,” explains Roger Manfredsson, Global Director of Sales for Universum.

Among the most interesting shifts, Facebook ranks at number 12 among business students this year and the United Nations comes in at number 17.

“Students are beginning to realize they can apply their skills in any company they choose, from accounting in the United Nations to HR in NASA. This leads to a shift in the top employers among all students, regardless of their field of study,” Manfredsson says.

“This is a global shift in the mindset of students; however it’s most evident here in the U.S.  It seems that U.S. students are spearheading this forward thinking and non-traditional approach to their career search,” he adds.

Top 10—Business:
1.  Google (1)
2.  Apple (8)
3.  Walt Disney Company (5)
4.  Ernst & Young (2)
5.  PricewaterhouseCoopers, LLP (3)
6.  Deloitte (4)
7.  J.P. Morgan (7)
8.  Nike (10)
9.  KPMG, LLP (6)
10.  Goldman Sachs (9)


Top 10—Engineering:
1.  NASA (1)
2.  Google (3)
3.  Boeing (4)
4.  Lockheed Martin Corp (2)
5.  Apple (10)
6.  Microsoft (6)
7.  General Electric (5)
8.  U.S. Department of Energy (7)
9.  Walt Disney Company (12)
10.  Intel (14)


Top 10—IT:
1.  Google (1)
2.  Microsoft (2)
3.  Apple (3)
4.  Facebook (new entry)
5.  IBM (4)
6.  Electronic Arts (8)
7.  Walt Disney Company (11)
8.  Amazon (19)
9.  Cisco Systems (5)
10.  NASA (10)


Top 10—Natural Sciences:
1.  National Institutes of Health (1)
2.  Mayo Clinic (2)
3.  American Cancer Society (4)
4.  Centers for Disease Control (3)
5.  Walt Disney Company (7)
6.  Peace Corps (5)
7.  Environmental Protection Agency (new entry)
8.  NASA (6)
9.  Google (8)
10.  FBI (9)


Top 10—Liberal Arts/Humanities/Education:
1.  Walt Disney Company (3)
2.  United Nations (new entry)
3.  Teach for America (1)
4.  U.S. Department of State (2)
5.  Google (4)
6.  Peace Corps (5)
7.  FBI (6)
8.  Apple (8)
9.  Central Intelligence Agency (7)
10.  Facebook (new entry)


In parenthesis is the company’s rank from 2010. Click here for complete list

Release date: 2011/05/13


World´s Most Attractive Employers 2012

Based on the preferences of over 144,000 career seekers, with a business or engineering background, from the world´s 12 greatest economies, Universum releases the global talent attraction index: “The World’s Most Attractive Employers 2012”.

Release date: 2012/09/20
The Collection of Ideal Employer Rankings 2012

During the last months at Universum, we've held numerous awards and seminars on employer branding and released 20 IDEAL EMPLOYER rankings - find out what companies have the strongest appeal and work on improving your company's future position.

Release date: 2012/08/20
The Nordic Top 50 2012

The index is based on the answers of over 22,000 business and engineering students, from top academic institutions in Sweden, Norway, Denmark and Finland.

Release date: 2012/06/14
Norway´s Ideal Employers 2012

Universum Norway released today the results of its student survey. In the business ranking the top 3 ideal employers are: Statoil, DNB, and Ernst & Young. In the Engineering ranking Statoil, Aker Solutions, Norconsult take the first three positions.

Release date: 2012/05/11
US Employer Branding Conference coming up soon

Universum Announces Dates of Employer Branding Conference, Universum Awards and Post-Conference Seminar. May 10th-11th 2012 at The New York Times Building.

Release date: 2012/03/22
Sweden Ideal Employer 2012 - Released!

Who won the top positions as Sweden's most attractive employers?

Release date: 2012/03/14
Universum nominated for best direct marketing campaign in Sweden

The campaign “The World Most Attractive Employers” has been nominated to a Swedish award.

Release date: 2012/02/02
Universum´s Joakim Ström appointed one of Sweden´s super talents

The annual list of Sweden´s 101 super talents was recently released by the business magazine Veckans Affärer.

Release date: 2012/01/24
Universum announces the recruitment of Tom Xiong

Former CEO at tv.nu joins Universum as Chief Revenue Officer

Release date: 2012/01/17
MBA Career Services Council and Universum Announce Strategic Partnership

MBA Career Services Council and Universum Announce Strategic Partnership to Better Connect Students, Universities and Employers

Release date: 2011/07/14
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